EVERYONE’S FAMILY HERE.
JAS Organics is a second-generation family farm built by passionate people with a story to tell.
His parents were farm workers who eventually started their own operation.
Today, we grow certified organic vegetables using regenerative methods that benefit future generations.
Our founder, Tony, always knew he’d run a farm. Born in Mexico, he came to California when he was three years old.
Tony has been driving a tractor practically since he could walk. It was only natural that he’d take over the farm when his parents retired.
MEET OUR TEAM
Tony Serrano
President and General Manager
Tony Serrano was born in Jalisco, Mexico. At 3 years of age, he was brought to the U.S. and was then reared in the strawberry fields until his teenage years.
His dislike for the hard and back breaking work of picking strawberries day in and day out led to his eagerness to learn all other aspects of the farming operation so he wouldn’t have to do the mundane work of harvesting only.
In August 2014, Tony started JAS Family Farms Organics. Its inception was a result of the want to pass on knowledge, skills, and moreover, the work ethics to the next generation.
Tony hopes JAS will help his children and employees learn how to subsist from the land in a world of technology and disconnect from the source of our foods.
Wendy Guzman
Chief Financial Officer
Wendy Guzman was born and raised in Watsonville, CA. Wendy was a background in business. Having known Tony for over 12 years, Wendy joined him when he started JAS.
As the Chief Financial Officer of JAS, Wendy handles all financial aspects of the business.
Francisco Serrano
Chief of Operations Officer
Francisco Serrano has been with JAS Family Farms Organics since its inception.
As the Chief of Operations Officer, he works closely with Tony to manage the crops and the employees at the ranches.
RUBEN ROCHA
Packinghouse Manager
Ruben Rocha has worked with JAS Family Farms Organics since the beginning, starting as a strawberry picker and climbing his was up to Packinghouse Manager.
As packinghouse manager, he coordinates the packinghouse orders.
Abigail Melchor
Compliance Specialist
Abigail Melchor- Aguila has been with JAS Family Farms Organics since 2019. She was first a produce packer in the packinghouse and then hired as Compliance Specialist.
Today she works closely with Tony and Wendy to ensure all food safety, organic, and Fair Trade standards are being met.
JARRETT STRACHAN
VP of Sales and Marketing
Jarrett Strachan is the latest addition to the JAS Family Farms Organics Team. Jarrett has been in the Salinas Valley produce industry for nearly 10 years, building strong relationships, developing/ managing a vast variety of regional and national accounts.
Jarrett has a strong passion for Organic, Regenerative practices that give back to Mother Earth.